For someone outside the trade, the term “technology” is used liberally to convey the change it brings in the way they do business. For the industry this term is not some marketing maneuver, it is the business! As an entrepreneur in the technology sector, a developer, I have come to learn running things in a new way vice verse the common businessperson. The very volatile tech-business is shaping a new way of running things and I am sure the industry will gain a lot from this debate. In this topic am going to promote discussion of new or better technology-marketing models..
There is, of course, a necessity to reevaluate the impact of technology verses marketing placed parallel to each other. More than ever before the global market is gravitating towards technology and its by-products, but are we as investors paying attention? How many tech-products you have developed or know of, lasted the market for a year? Are we, in the tech business, milking this cow for what its worth? Or are we busy developing new products and killing current ones prematurely?
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